From Breakthrough to Leadership
An Innovation Journey of Founder & Enterprise

Personal transformation × Enterprise evolution × Global future

创始人徐奇英

Xu Qiying

Shanghai Chuangmeijia Technology Service (Group) Co., Ltd. · Founder & Chairman

Academic leap: Started from scratch after vocational school, later earned a bachelor's degree from Southwest University of Science and Technology, and continued advanced studies at prestigious institutions including Zhejiang University and Peking University.

Core identity: Dean of 1688 Suzhou Business School, Vice President of the Changshu Shelf Association, and Alibaba-certified lecturer.

2025 Forbes China New-Era Disruptive Founder · 1688 Platform Top Ten Business Leaders Award

From a vocational student chasing dreams to an industry leader, every step is a testament to self-surpassing. From a top player to an ecosystem enabler, he is redefining the possibilities of Made-in-China.

Honors & Identity

🏆

2025 Forbes China New-Era Disruptive Founder

Recognized by national-level commercial authority media

🥇

1688 Platform Top Ten Business Leaders Award

Top-tier platform merchant honor certification

🎓

Alibaba Lecturer

1688 officially certified lecturer

📚

Dean of 1688 Suzhou Business School

Platform ecosystem enabler

🤝

Vice President, Changshu Shelf Association

Recognized across the shelving industry

Company Development Journey

From online startup in 2010 to a new chapter in 2025, a 15-year journey witnessing a light-chaser become a lamp-lighter

2010

Online Start Xingye Shanghai Founded

With insight into the e-commerce opportunity, Shanghai Xingye Shelf Co., Ltd. was established, officially launching online business. Outstanding quality won the Shanghai World Expo order, earning a strong market start.

2012

Breakthrough 60% of Keqiao Market

Precision marketing proved effective; a prime booth position captured 60% of orders in the Keqiao market, establishing regional market leadership.

2013

Foundation Focusing on the Market

After gaining a foothold in the Keqiao regional market, continued to deepen the shelving core business, refining products and supply chain to build momentum for later branding and scaling.

2014

Expansion Multi-Brand & Certified

Shanghai Meiyoumei Shelf Co., Ltd. was established. The same year, Xingye Shelf earned the industry's first "Power Merchant" certification.

2015

Benchmark Disney Project

Participated in the Disney supermarket shelf product project, marking the full expansion of strategic market positioning with internationally recognized quality.

2017

Going Global Dual Tracks · Intl Site

Strategic upgrade joining Alibaba International Station, opening a new era of parallel "domestic + international" dual-track development.

2018

Smart Mfg Capacity Expansion · Suzhou CMJ

Established Suzhou Chuangmeijia Metal Products Manufacturing Co., Ltd., strategically shifting production to Suzhou with capacity greatly expanded to 28,800㎡.

2019

Acceleration SKA · Dual Stations

Both the domestic and international stations joined the SKA core program, with the sales team system showing initial results and launching a scaled market strategy.

2020

Resilience Counter-Trend Growth

Both Xingye and Chuangmeijia operated under SKA. Despite pandemic challenges, performance grew against the trend, demonstrating strong risk resilience.

2021

Evolution Customization · Super Factory

Xingye Shelf upgraded to a Super Factory, extending strategy from standard stock to a "stock + customization" model to meet diversified market needs.

2022

M&A Strengthening the Chain · Expansion

Acquired a quality factory to further expand production scale and solidify the supply chain, building momentum for the next stage.

2023

Recognition New Office Relocation

The company relocated to new premises, drawing high local government attention with investment-promotion officials visiting — a broad recognition of future growth.

2024

Growth Synergy · Doubling

Implemented a multi-platform operational layout with coordinated online-offline efforts, driving the company to double its performance.

2025

New Chapter Grand Vision · Wellness Strategy

Relocated to a modern 2,000㎡ site, proposed the "Great Health" strategy, and successfully acquired a well-known factory with 30+ years of history. Group total sales surpassed CNY 115 million.

15 Yrs
Industry Experience
28,800㎡
Intelligent Factory Area
188%
Growth Rate
80+
Export Countries

Group Structure

Shanghai Chuangmeijia Technology Service (Group) Co., Ltd.

Group HQ · Overall Management · Strategic Decisions

Shanghai Xingye Shelf Co., Ltd.

Brand Operations · Sales Center

Shanghai Xingye Shelf — Changshu Branch

Manufacturing · Quality Control

Suzhou Chuangmeijia Metal Products Manufacturing Co., Ltd.

28,800㎡ Intelligent Manufacturing Base

Hainan Xingye International Trade Co., Ltd.

International Trade · Global Business

Six Innovation Systems

Multi-dimensional innovation for systemic breakthroughs — a full transformation from product to service

01

Online Platform Innovation

Driven by a three-engine model of 1688 + new media + AI. The industry's first dual certification of "Power Merchant" + "Super Factory", dual SKA core merchant on both domestic and international stations, with the 2025 Million Superstar + Dual-Million GBP plan. The founder serves as Dean of 1688 Suzhou Business School, from top player to ecosystem enabler.

02

Product Model Innovation

Three-level evolution: standard → light customization → deep customization. The base layer scales production for rapid volume; light customization responds to SMEs' personalized needs; deep customization engages deeply with customer scenarios, providing dedicated space planning and solutions.

03

Management Model Innovation

A three-stage rocket of performance + rewards → year-end bonus → dividends. Activates individual execution, builds a community of shared destiny through the annual bonus pool, and lets top performers become owners via core-team dividends/partnership mechanisms. Extremely low core-team turnover.

04

Factory Smart Manufacturing Innovation

Fully automated intelligent equipment replaces traditional people + machines. Production efficiency up 50%+, pass rate 99%+, lead time cut 30%, manufacturing cost down 25%. Robotic arms operate precisely and data dashboards keep everything traceable.

05

System Management Innovation

"Heihu Smart Work-Order" full-chain coordination. The entire order-production-delivery-settlement chain is online, with real-time shared, transparent and traceable data, response speed from days to minutes, and data-driven precise decisions.

06

Customer Service Innovation

SOP monitoring + annual-frame agreements + one-stop purchasing. Dedicated dashboards visible in real time, whole-store solutions generated with one click, annual agreements locking long-term strategic cooperation, turning service from a "cost center" into a "competitive moat".

Future Layout

🤖

Deep Smart-Factory Transformation

AI scheduling optimizes production based on orders and capacity, predictive maintenance monitors equipment in real time, and digital-twin applications reduce trial-and-error costs. Building an industry demonstration smart factory for green, sustainable development.

🌍

Global Market Layout

Building deep cross-border e-commerce on the success of the international station, with plans for overseas warehouses, showrooms and overseas factories. Adapting to international standards and regional product customization so Chinese smart-made shelving serves global brands.

🏗️

Multinational-Level Service Capability

A multi-language, multi-timezone response system with 7×24 global coverage. A dual model of centralized procurement + localized service, upgrading from a shelf manufacturer to a global solution provider.

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